light yourself on fire – liamm

Marketing Research + Guerilla Advertising

Posted in University by lightyourselfonfire on December 18, 2008

Over this Christmas period, alike many other students on my course I have been slaving away over my university projects.

One of my projects is to “Bring together the idea that were better connected” for O2,and the other to raise brand awareness for Feel Good Drinks Co.
For the past few months in regards to these projects I’ve been busy compiling primary research in the forms of questionnaires and surveys, both online and in person. From what I’ve come to notice in regards to where I’m up too, my results, tho valid and have thrown me some pretty interesting facts, dont seem to be hitting the nail on the head as I hoped they would and give me clearer insight into what can be done to successfully produce a valid manifesto.
This has prompted me to re-visit my library where I spent a good 45 minutes browsing for moreĀ  books which I hope will guide me in a much more concise way; The books I picked up were “Questionnaire Design” by Ian Brice and “Guerilla Marketing” by Jay Conrad Levinson (I also picked up “Marketing on a beermat – Chris West”, “I hate presentations – James Caplin” and “Business Plan – Alan West” which will help me in other aspects of my projects).

Im going to get cracking with some more work now so ill post my initial findings on each book later on this week and whether or not they’ve helped me in my methods of practice!.