light yourself on fire – liamm

Unconscious Creativity

Posted in Uncategorized by lightyourselfonfire on January 3, 2009

Have you ever spent forever and a day brainstorming for that killer idea/concept which you hope blows away your client? I know I wreck my head going over my research looking for solutions to their problem, only today “unconsciously” I had one of those “Aha!” moments; I jsut wanted to get this off my chest thats all x


O2 + Feel Good Campaigns

Posted in Uncategorized by lightyourselfonfire on December 21, 2008

So today I’ve read near enough 200 pages from Guerrilla Marketing by Jay Conrad Levinson.
Ive been reading this book in regards to my Feel Good Drinks Uni campaign which is to raise peoples awareness of the company.

From my research I’ve gathered that despite being around since 2001 and possessing a quality product the company are still relatively unknown in regards to the general population.

On the brief the notes state they don’t have masses of capital to play with such as the likes of Coca Cola and Pepsi and so I feel that a “Guerrilla” campaign is going to be most beneficial  to the company.  The campaign has to be something viral which is going to catch on and spread like wildfire (Such as or something which will cause a stir and gain recognition, however the latter has to be carefully thought out as such events have backfired, I read about a road safety/drinks campaign in California where classmates were told some of their peers were dead as a “shock tactic”; as you can guess when the truth had gotten out there was a huge uproar and angst by the students and their families alike (You can read the article here .

One thing I picked upon in Guerrilla marketing is that for a campaign to be successful there are 16 effecting factors, the main one being Commitment to a marketing campaign. (Marlboro was initially seen as a female brand of cigarettes and to dispose of this view a marketing campaign involving cowboys was put in place which took a good 30 years to change the minds of the people in America). In regards to this I feel the strategies I conjure up to raise awareness have to be  span out and work consistently over a period of 3 months, this then attributes the fact that consistency breeds familiarity which in turn breeds sales.

On Another note now my research into the O2 project has thrown up an “Aha!” moment; Whilst brainstorming ideas as to what possible strategies I could take forward, one Key idea arose which gave me a good feeling of which i havent had too many of as late!; Im not going to post my ideas on here however as I dont want to jeopardize my project and give other raders an insight into my idea which they could go on and 1 better!

inabit! x

Liamm the brand

Posted in Uncategorized by lightyourselfonfire on December 16, 2008

So today I spent the best part of every waking hour finalising the look of my website ( and joining such creative networks such as behance and carbonmade. The purpose of me doing this is to begin getting my name out there in the creative pool and establishing liamm as my “personal brand”.

In further efforts of self promotion I have also started working on my “CV pack/music album” (I think I mentioned this in my last post?) and researching design agencies within the North West area of the UK in which I may be able to pick up work experience.

Anyway its far too late for me to be thinking about anything I have to say and I must get started reading up on 1984  as part of a University essay I have going on;
I shall make my first wortwhile post this week so hang five and dont forget to check me out online! x

Professional Practice

Posted in Uncategorized by lightyourselfonfire on December 12, 2008

Okay so this is my first University related post and its in regards to my professional practice module which literally assesses us on how we go about developing a knowledge of the professional industry.

Im currently working part time at a small design studio in my hometown for where I have been for the past 18 months; During my time their I feel I’ve developed a great understanding of all aspects of the industry from speaking with clients about their wants and needs to speaking witht he printers for the production of their final artefacts. However as I’ve been with the company so long I feel im starting to become a bit of a mac monkey and feel I need top challenge myself at a greater level.

In response to this, over the Christmas period i plan on producing self promotional “CD’s” which will be a “gimmick/play” on my name Liam Gallagher. My cds will be produced in the style of a music CD and titled Liam Gallagher’s Greatest hits to which I will give out to potential employers. My CD will contain A selection of my greatest works and also a copy of my CV, however my cv will essentially become my “Inlay booklet”.
I feel this idea may portray my creativity to potential employers and also make me stand out from other competition, its also an example of Professional practice as it shows I understand the complete process of print fromstart to finish.

Hello world!

Posted in Uncategorized by lightyourselfonfire on November 16, 2008

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